Dell Technologies has unveiled its ‘Back to College’ initiative, positioning PCs as not just tools for seamless learning but also gateways for students to explore and cultivate their hobbies and passions. As part of the ongoing outreach program, ‘Yeh hai Padhai 2.0,’ this campaign reflects Dell’s commitment to adapting to the evolving landscape of the education industry. It aims to provide today’s youth with advanced PCs that can empower them to turn their passions into rewarding careers. The “Back to College” campaign underscores Dell’s belief in meaningful innovation and the pivotal role of technology in facilitating individuals to #DiscoverYourPassion.
Conceived and executed by VMLY&R, the campaign begins with an advertisement showcasing three students utilizing their Dell Inspiron 2-in-1 PCs to translate their passions—gymnastics, baking, and automobile customization—into potential professions.
Mayuri Saikia, Director of Marketing (Consumer), Dell Technologies, India, commented on the campaign, stating, “Today’s college students are informed, ambitious, and deeply passionate about their interests. PCs play a crucial role in their growth, and Dell’s ‘Back to College’ initiative is aimed at inspiring them to #DiscoverTheirPassion. At Dell Technologies, we are enthusiastic about the future of learning, continuously exploring ways to help students elevate their interests. ‘Yeh Hai Padhai 2.0’ reflects Dell’s commitment to leveraging its technological leadership to address the evolving demands of the education sector.”
Mukund Olety, Chief Creative Officer at VMLY&R, shared insights on the campaign, noting, “Today’s young learners are more willing than ever to explore their passions. Whether it’s sports, culinary arts, or various design realms, they are ready to experiment, learn, and bring their passions to life. With its high-performance PCs, Dell serves as a partner and enabler, assisting these young individuals in discovering and pursuing their passions.”
